CQ Logo The creative quarter, Nottingham
All articles
Subscribe CQ Finder

Looking for something in the CQ? Creative Quarter?


New vision for Nottingham's Broad Marsh site imagines a sustainable and creative city of the future

Wed 8th Dec 2021

by Creative Quarter

The Greater Broad Marsh Advisory Group has published its Vision and recommendations for one of the most significant City Centre development sites in the UK and the “once in many generations” opportunity for Nottingham to lead the way in city centre regeneration following the impacts of Covid-19 and online retailing.

Invest News

“The challenge of what to do with the former Broadmarsh shopping centre has been a chance to think about the failure of our city centres. They should be about bringing people together, not just about retail. Rather than demolish the structure, we are proposing to keep the frame and breathe new life into it, creating a place that can hold the diversity and vibrancy that is so lacking from many city centres. The aim is to bridge between generations, communities, and cultures so that the new Broad Marsh can reflect the true diversity of the city. In the fog of Covid-19, Nottingham has seized the opportunity to create a new blueprint for the future of City centres.”

“When Heatherwick Studio was commissioned to create a new vision for Broad Marsh, there were some key things I was keen for it to include. I think Thomas and his team have delivered on all of them. They have clearly listened to the feedback from the Big Conversation and captured the wide range of views and ideas put forward in what was the Council’s biggest engagement exercise to date. They have used the extensive footprint of Broad Marsh to ensure the Vision provides something for everyone. It includes a substantial green space via a ‘green heart’ at the centre of the vision. It will lead to over 750 homes and 6,000 jobs for local people. By proposing to make some use of the existing frame, reducing the waste and carbon emissions from new construction, it is sustainable, something which is very important for the city’s ambition to be the UK’s first carbon neutral city by 2028. And it respects and promotes the city’s rich heritage by opening up views to the Castle, enhancing the Caves, one of the city’s hidden gems, and re- establishing old street patterns. Now we will begin the important work necessary to test the new Vision and our ability to realise it.”

Some of the digital artist impressions of the proposed Vision for the Broad Marsh site

“The Broad Marsh Vision represents the fruit of a hugely aspirational and exciting process which exhibited possibly the best leadership I have ever come across in civic conversation. It was respectful, inclusive and encouraged the participants to take responsibility for creating the climate in which something could be dreamed and that future generations would be proud of. From the collegiate conversations to the narrative development of Stories to the bravura performance of the Heatherwick Studios, the whole thing sent a shiver up my spine.”

“This is a visionary and beautiful solution for our City. Nottingham leading the way once again and showing how cities can grow and adapt sustainably and creatively. I have been lucky to speak to Thomas Heatherwick and the teams involved through the design process and have been blown away by their ideas and depth of thinking. Huge credit to Heatherwick Studios, Stories, Greg Nugent and the rest of the Advisory Group for their dedication to our City.”

More that might interest you...

Looking for something in the Creative Quarter?



Modern urban living in and amongst refurbished lace factories and warehouses. On-trend independent retailers and many bars, restaurants, cafés, galleries, arts cinema and theatres. A buzz in the daytime and a rhythm at night.

See what


Nottingham Trent University, the UK’s University of the Year, has a Creative Quarter campus. Nottingham College is investing £58m in a new skills hub. Confetti is expanding fast. Metronome is open for business and learning.

See where


Easy-access offices and workshops. Co-working and incubator spaces. Top-notch commercial premises. CQ supports entrepreneurs and creative businesses before they start trading, to start trading, and to grow.

See who


Investment and business location in Nottingham support the growth of our creative economy. The Creative Quarter offers the right skills, the right location and the best opportunities in the East Midlands’ fastest growing city.

See why

Unit 36, Avenue C, Sneinton Market, Nottingham NG1 1DW map-pin

Join the conversation

Get the CQ newsletter


© Copyright Creative Quarter Nottingham. All rights reserved.