Nottingham’s independent Greater Broad Marsh Advisory Group, established by Nottingham City Council in March 2021, has published its Vision and recommendations for one of the most significant City Centre development sites in the UK. The unique 20 acre site includes the former, part demolished Broadmarsh shopping centre which was handed back to Nottingham City Council when Intu went into administration at the start of the COVID-19 pandemic.
Nottingham City Council set up an independent Advisory Group to build on the ‘Big Conversation’ consultation to reimagine the derelict Broadmarsh shopping centre. Heatherwick Studio, led by the world-renowned and highly-acclaimed British designer Thomas Heatherwick, and Stories, a leading socially responsible development company, were commissioned to work with the Advisory Group on the creative Vision for the City Centre site and advise on how Nottingham can deliver the project.
The Advisory Group believes the new Vision published today gives Nottingham a “once in many generations” opportunity given the size, scale and position of the site and would offer social and economic opportunity to Nottingham on an unprecedented and historic scale.
The development, which the Advisory Group thinks will take ten years to fully deliver, will
generate 3,000 jobs in the build and 3,000 new jobs once development is complete and
create more than 750 new homes and over 400,000 sq ft of high end business and office
space.
The key elements of the Vision:
- Rebuilding The Lost Connections. The vision aims to reinstate many of Nottingham’s lost street connections and rebuild them for the future of the City, reconnecting the whole of the centre, both physically and with its history.
- A New Green Heart. At the heart of the Vision is the creation of a new ‘Green Heart’ for the City Centre. This wildlife-rich green space, which will permeate the whole site and weave in and out of the Frame, will aim to create a beautiful, tranquil core to the City. It will be set within 3.5 hectares of common ground - high quality public realm that permeates the zones across the 20 acre site.
- Living by the Nottingham Castle. On the west side of the site, looking up at Nottingham Castle and just yards from the Robin Hood statue, the Vision creates over 750 new homes. Located within walking distance of the train station, these would be prime location homes in the heart of the City.
- Work by the New Green Heart. To create an engine room for the City's growth aspirations, the Vision includes new commercial and mixed use buildings, creating high end business and office space, including conference space, and high quality ground floor retail. The buildings will have the capacity to accommodate over 3,000 jobs.
- The retention of ‘The Frame’. The creative response from Heatherwick Studio, and endorsed by the Advisory Group, is to keep some of the structural frame of the Broadmarsh shopping centre and give it new life and meaning. Inside the Frame, the Vision creates a space like no other, totally unique to the City. Under the key themes of play, performance and food, it could provide a place with a diverse range of uses that brings people together.
- Sleep Above The Caves in a new Art Hotel. The Vision proposes to rejuvenate Nottingham’s unique Cave network creating a new entrance and transforming the existing Severns House into a hotel, providing the opportunity for tourists to sleep right above the caves and forming part of a new heritage and culture trail through the City centre.
The Advisory Group has also given advice on the delivery of the Vision over the next decade. Their recommendations include that Nottingham City Council should act as the custodians of the site, pursuing a long-term leadership role and working with public and private sector partners to help deliver the Vision. and attract investment.
Thomas Heatherwick said:
“The challenge of what to do with the former Broadmarsh shopping centre has been a chance to think about the failure of our city centres. They should be about bringing people together, not just about retail. Rather than demolish the structure, we are proposing to keep the frame and breathe new life into it, creating a place that can hold the diversity and vibrancy that is so lacking from many city centres. The aim is to bridge between generations, communities, and cultures so that the new Broad Marsh can reflect the true diversity of the city. In the fog of Covid-19, Nottingham has seized the opportunity to create a new blueprint for the future of City centres.”
David Mellen, Leader of Nottingham City Council, thanked the Advisory Board, Heatherwick Studio and the team at Stories for their creativity, hard work and ambition:
“When Heatherwick Studio was commissioned to create a new vision for Broad Marsh, there were some key things I was keen for it to include. I think Thomas and his team have delivered on all of them. They have clearly listened to the feedback from the Big Conversation and captured the wide range of views and ideas put forward in what was the Council’s biggest engagement exercise to date. They have used the extensive footprint of Broad Marsh to ensure the Vision provides something for everyone. It includes a substantial green space via a ‘green heart’ at the centre of the vision. It will lead to over 750 homes and 6,000 jobs for local people. By proposing to make some use of the existing frame, reducing the waste and carbon emissions from new construction, it is sustainable, something which is very important for the city’s ambition to be the UK’s first carbon neutral city by 2028. And it respects and promotes the city’s rich heritage by opening up views to the Castle, enhancing the Caves, one of the city’s hidden gems, and re- establishing old street patterns. Now we will begin the important work necessary to test the new Vision and our ability to realise it.”
Some of the digital artist impressions of the proposed Vision for the Broad Marsh site
Sir Tim Smit, Co-Founder of the Eden Project and member of the Advisory Group said:
“The Broad Marsh Vision represents the fruit of a hugely aspirational and exciting process which exhibited possibly the best leadership I have ever come across in civic conversation. It was respectful, inclusive and encouraged the participants to take responsibility for creating the climate in which something could be dreamed and that future generations would be proud of. From the collegiate conversations to the narrative development of Stories to the bravura performance of the Heatherwick Studios, the whole thing sent a shiver up my spine.”
Vicky McClure, Nottingham-based actor and founder of BYO Films, and a member of the Advisory Group, said:
“This is a visionary and beautiful solution for our City. Nottingham leading the way once again and showing how cities can grow and adapt sustainably and creatively. I have been lucky to speak to Thomas Heatherwick and the teams involved through the design process and have been blown away by their ideas and depth of thinking. Huge credit to Heatherwick Studios, Stories, Greg Nugent and the rest of the Advisory Group for their dedication to our City.”
