Nottingham Trent University Launch their Digital Marketing Degree…

The Digital Marketer Degree Apprenticeship allows organisations to stay a step ahead of their customers' needs and develop communications to engage their customers in a fast-changing world.

The structure of the Level 6 Digital Marketer Degree Apprenticeship is based on the Chartered Institute of Marketing (CIM) Professional Digital Marketing qualifications syllabus and encompasses all the knowledge, skills and behaviours from the Institute for Apprenticeships (IfA) Standard.

The principal aim of the Digital Marketing Degree Apprenticeship is to provide a challenging and dynamic educational experience in which learners are developed to be self-reliant, creative, enterprising and challenging professionals, committed to academic excellence and responsive to the changing demands of a dynamic digital marketing profession and the society which it serves.

The apprenticeship will work with businesses in the area and as part of the scheme the cost to an SME employer is just a 5% contribution towards the £21,000 cost of the apprenticeship. So that the business and apprentice can grow together.

How you’re taught

As apprentices will be in full-time employment during this degree they will be called back to Nottingham Business School for intensive study blocks for each module. These can last between 3 – 5 days depending on the module. They will also be expected to complete independent study outside of University as well.

The programme uses a variety of teaching, learning and assessment methods, including group work, written assignments and presentations. Apprentices will be working on work-based projects to complete their assignments, which allows them to add value to your organisation as you go through the course.

Apprentices will also have a number of one-on-one tutor sessions during each year, which will allow them to:

discuss your personal and professional development
discuss and gain feedback about your work
ask questions about the projects you're working on
raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

Apprentices will also use the virtual learning environment, NOW, which is a flexible web-based system that gives 24-hour access to module learning materials and reading lists. It allows them to discuss work with tutors and submit coursework electronically from anywhere in the world.

In addition, they'll find lots of professional support there, whatever their needs, plus plenty of people to turn to if they need any help or support.

To learn more about the apprenticeship click here.