Better conversion rates can give your new business the edge

Cloud-based technology makes it easier than ever to work from home, and so startup costs and overheads are minimal. Yet that means that competition is fierce, and only the strongest will survive. As soon as your website is up and running, it is essential to look at your conversion rates, to make sure that as many visitors as possible become paying customers.

An article in the Guardian hailed Nottingham as one of the top startup hubs in the UK, thanks to its ambitious growth plans that were unveiled in 2012. Since then, thousands of new businesses have got underway. But how many of them will still be around in 2020? Some commentators believe that as many as 90% of new businesses are doomed to fail within five years.

The importance of conversions

A conversion is a website visitor who takes the next step to becoming a customer for your business. It is quite literally someone who “converts” from a looker to a buyer.

SEO and digital marketing experts believe that by paying close attention to your conversion rates, you stand the best chance of successfully navigating your new business through those critical early years.

big impact on profitability.

Improving conversion rates effect on your conversion rates.

Only when you have these basics in place should you consider more advanced methods of enhancing conversion rates, such as investing in pay per click (PPC) strategies or other targeted advertising campaigns, such as Facebook ads.

An ongoing process

Just like your new business, the process for digital marketing never stands still. Keep revisiting your conversion rates, and don’t be afraid to try new things. Some will work and some will not, but by experimenting, you will be able to keep improving the rates and watch your business go from strength to strength.

Written by Jess Walter, Freelance Writer