In today’s online world, finding the perfect piece (or pieces) of art to represent your business is easier than ever. With so many sources for gallery-quality work on the web, the question isn’t how difficult it will be to find and purchase the art. Rather, the question is how you’ll find artwork that connects your business to your customers in a way that is both creative and unique to your company.
Make it Relevant
Whether you realise it or not, the things you collect tell others about who you are and what you value in life. Collecting artwork is the perfect way to express your personality and vision as a new startup in Nottingham. Finding art that truly represents you and your company helps set the tone and first impression for your business.
Make it Memorable
Artwork produces many feelings, depending on how it’s perceived by the viewer and what the intent of the piece is. Even the simplest of artwork creates an emotional link between a person and a place, or a time and a place. When a client comments on a painting on your wall, you know at the very least that they noticed and studied it. If you’re lucky, they may have noticed it so much that they remember it long after they leave your office. If that art represents your company in some way, you’ve just tackled the most important marketing tip of all: make them remember you.
A Conversation Starter
Art is an excellent way to start up a conversation with new clients. Breaking the ice by talking about the paintings on your walls and why you chose them can endear customers to you and your business. Because you hand selected those paintings, they have meaning to you and therefore provide your clients with a glimpse into your personality and passion.
Custom Work is an Option
When it comes to marketing, it’s likely you already have a logo designed for your new company. Why not consider seeking out a local Nottingham artist to custom-design a focal piece for your office that centres around your logo in some unique way? Custom artwork may be a bit pricey, but it can certainly say a lot about you.
If you’re not ready to put that much money into purchasing artwork, stop by a gallery or two and chat with the curators. Tell them who you are and what your business is all about, and see what they recommend for you. With the right artwork on your walls, you’ll be a step ahead of the marketing game, and you’ll have a work environment that speaks to your customers in ways that only art can.
Written by the talented Jess Walter.
