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My Business My Way a Toolkit for Female Entrepreneurs

Fri 18th Jan 2019

by My Business My Way

Journalists were invited to attend 'My Business My Way' and speak to Dr. O’Neil about her research and the entrepreneurs who contributed to and who will use the toolkit. The ‘game changing’ toolkit to support female entrepreneurs in building their businesses was launched this week at the University of Nottingham.

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“Women told us they initially felt the pressure as early stage entrepreneurs to strive for things they didn’t necessarily want, without significant reflection about what would work for them. One example was an entrepreneur who told us how she thought success meant growing her business and taking on more staff but she came to realise that it was about making a living by owning a business she was passionate about i.e. doing it her way. By developing this toolkit we seek to support women to be confident about finding their way of being an entrepreneur - whatever that might look like.”

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