#IAMWHOLE
They have developed the visual identity system and brand positioning for WHOLE, which has enabled the brand to span across multiple campaigns and IPs such as Books 4 Mental Health, Whole Truth podcast and Music 4 Mental Health.
They have also developed a flexible identity system and colour palette that enables #IAMWHOLE campaigns to stand out and be noticed. They are currently working as creative consultants across all of the IPs that have grown from the original WHOLE brand.
The core logo was developed from a circle of unity that Jordan Stephens drew on his own hand during the first campaign video, since then this symbol has become a physical manifestation of the brand and a way for people to show their support.
As the #IAMWHOLE movement continues to grow they are constantly refining and reshaping the visual aesthetics, ensuring they are remaining relevant to the audience and utilising cultural and technological trends and platforms.
“Normalising discussions around mental health within the younger generation is so important to us – but equally this means we also need to look relevant as well as sound it.”
Matt Campion, Co-Founder #IAMWHOLE
