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Darren Wilson



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We are a user experience consultancy and design digital solutions based on user insights and feedback to optimise your customer experience and unlock your revenue potential.

We design digital solutions based on user insights and feedback to optimise your customer experience and unlock your revenue potential.

Our tried and tested user-centred approach draws on years of experience in human factors, psychology, ergonomics, user research, UX design and usability testing.

Taking a holistic view of your customer's journey, we cover all potential digital touchpoints, including web, mobile, self-service systems, and in-car interfaces.

We have a 3 step process to achieve success:

1. User Research to identify customer requirements
2. Design and Prototype to meet those requirements with innovative, technical solutions and create representative models
3. Testing with real users to validate the design and suggest improvements

We’ve worked with market leading companies in different sectors. Following this process leads to higher customer retention & spend and increased user satisfaction & productivity.

We also offer Design Sprints, a consolidated, collaborative process to solve problems in a single week. It’s ideal for solving business-critical issues, creating new digital products and improving functionality. It removes barriers and reduces development time significantly.

Designed by Google Ventures and has been utilised by brands such as Uber, Nike and Air BnB. It enables businesses to focus, prioritise and make informed decisions, before committing to expensive development.

A short conversation could transform your business.

PSPA i Mac


Modern urban living in and amongst refurbished lace factories and warehouses. On-trend independent retailers and many bars, restaurants, cafés, galleries, arts cinema and theatres. A buzz in the daytime and a rhythm at night.

See what


Nottingham Trent University, the UK’s University of the Year, has a Creative Quarter campus. Nottingham College is investing £58m in a new skills hub. Confetti is expanding fast. Metronome is open for business and learning.

See where


Easy-access offices and workshops. Co-working and incubator spaces. Top-notch commercial premises. CQ supports entrepreneurs and creative businesses before they start trading, to start trading, and to grow.

See who


Investment and business location in Nottingham support the growth of our creative economy. The Creative Quarter offers the right skills, the right location and the best opportunities in the East Midlands’ fastest growing city.

See why

Unit 36, Avenue C, Sneinton Market, Nottingham NG1 1DW map-pin

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