Effective SEO Strategies that Drive Business Results

Please note: If you have already accessed 12 hours of support with The Big House, you may be placed on a waiting list in the first instance to allow other enrolees to attend.

WHAT IS IT ABOUT?

A practical 3-hour session to prepare your start-up or SME website for SEO success. I’ll take you through some of the most effective SEO strategies that deliver growth for businesses and provide you with the tools you need to get started.

Topics include:

• Structuring a new website to maximise organic traffic
• Creating an SEO roadmap for measurable success
• How to create a content marketing plan for organic growth
• How to use Google Search Console effectively
• How to target Featured Snippets and why these are an important part of your SEO strategy now more than ever

How to get the most out of the session:

• Have access to Google Analytics and Search Console for your website
• Bring your own laptop

Takeaways include:

• SEO exercises to take away
• A list of helpful tools that will help you along the way

WHO IS IT FOR?

Creative & Digital entrepreneurs, start-ups & SMEs.

Please note: If you have already accessed 12 hours of support with The Big House, you will be placed on a waiting list in the first instance.

WHO IS KEVIN KAPEZI?

Kevin Kapezi is a well rounded digital marketing professional with over 3 years of experience. At Hallam, Kevin’s role is an Owned Media Consultant specialising in SEO, CRO and Content Marketing. He works with local businesses, national SMEs as well as international companies delivering online organic search strategies.

Kevin graduated from Nottingham Trent University in 2013 with a BA (Joint Hons) in Law and Business. In his spare time, he enjoys going to the gym and is an active Nottingham Trent University Alumni helping students to become better equipped for life after university.

WHO ARE HALLAM?

The digital experts from Hallam will be leading the Digital Marketing Masterclass Series. Winner of The Drum's Grand Prix Agency of the Year, the 55 digital experts at Team Hallam help businesses and brands to thrive in a digital world. Hallam is an emerging force in the UK digital market scene with the transformational results and industry awards to prove success.

Hallam is a digital marketing agency based in Nottingham. A digital marketing agency that tells it like it is.

They specialise in helping businesses to be more successful on the internet.

For more than 15 years Hallam has been one of the most trusted digital marketing agencies in the country. The mission is to help businesses like yours do better on the Internet and with a team that has decades of experience they have the people to help you. From some of the biggest brands in the world to small and medium sized businesses they have worked with companies from the law, manufacturing, service providers and education as well as many more. On a day to day basis that means they work delivering search engine optimisation campaigns, managing social media accounts, spreading your message through digital PR and analysing data from Google Analytics.

WHEN IS IT?

Registration from 9.15am with the event starting at 9.30am. We aim to finish by 12.30pm. Refreshments & light lunch will be provided.

HOW DO I BOOK?

This event is free but you must be enrolled with The Big House. Space is limited. Make sure to book your ticket today to guarantee your place. Please note: If you have already accessed 12 hours of support with The Big House, you will be placed on a waiting list in the first instance.

ATTENDANCE

The Big House events are free to you because they are funded – however, there is a cost attached to them for us and we are a not-for-profit organisation. So, if you have registered to come, your place will have been paid for. Our events are popular and we often have a waiting list. With this in mind, if for any reason you are unable to attend please cancel your event on Eventbrite as soon as possible to enable someone else to take your place.

CONTACT US

If you have any questions and/or would like any further information about this event, please contact the Events team at bighouse@creativequarter.com or telephone 0115 710 0107.

WHAT IS THE BIG HOUSE PROGRAMME?

You must be eligible to enrol with The Big House to attend this workshop. The Big House programme supports pre-start, start-up, growth & SMEs in the Creative or Digital sectors across Nottinghamshire or Derbyshire. If you are not already enrolled with us, you will find the appropriate form athttps://bighouse.org.uk/enrolment-forms. Please download and complete the form and bring it with you to the event (in colour please), as it will be required when signing in. If you do not work in the Creative or Digital sectors, you will not be able to enrol or access this training - please email info bighouse@creativequarter.com & we can refer you to another partner for support.

If you would like any further information on this event, please contact us at bighouse@creativequarter.com

NB: We will be documenting the event. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020