20th March 2019
09:30 - 16:30 GMT
Please note: If you have already accessed 12 or more hours of support from The Big House, you will be placed on a waiting list and your place is not guaranteed until you receive confirmation from The Big House Events Team.
An Introduction to SEO
Search engine optimisation (SEO) is all about providing search engines (primarily Google) with the signals required to rank your website high in search results for terms your potential customers use. This involves ensuring your website has the technical features required to be “search engine friendly”, understanding what the keywords are that people use to search for your type of business, writing web page content optimised for those keywords and then getting other websites to link back to yours. Whether you intend to undertake SEO yourself or employ an agency to help, this workshop is perfect to help you understand SEO best practices (and the SEO to avoid!)
You do not need to bring a laptop or tablet as there are no “hands-on” elements of the workshop.
Outcomes
Delegates who attend this workshop will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition. This will include information on web development tasks to improve SEO performance and practical guidance on keyword research that informs content planning, the important parts of a web page for SEO, how to write for search engines and how to use content to get other sites to link to yours.
Content
Entrepreneurs, start-ups & SMEs who need to be inspired, get advice on real action you can take and most importantly receive the essential guide on all the ways to grow your business online.
7 Mansfield Rd
Nottingham Community and Voluntary Service, Nottingham
NG1 3FB
0115 710 0107
Free
Modern urban living in and amongst refurbished lace factories and warehouses. On-trend independent retailers and many bars, restaurants, cafés, galleries, arts cinema and theatres. A buzz in the daytime and a rhythm at night.
Nottingham Trent University, the UK’s University of the Year, has a Creative Quarter campus. Nottingham College is investing £58m in a new skills hub. Confetti is expanding fast. Metronome is open for business and learning.
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