Please note: If you have already accessed 12 or more hours of support from The Big House, you will be placed on a waiting list and your place is not guaranteed until you receive confirmation from The Big House Events Team.

WHAT IS IT ABOUT?

An Introduction to SEO

Search engine optimisation (SEO) is all about providing search engines (primarily Google) with the signals required to rank your website high in search results for terms your potential customers use. This involves ensuring your website has the technical features required to be “search engine friendly”, understanding what the keywords are that people use to search for your type of business, writing web page content optimised for those keywords and then getting other websites to link back to yours. Whether you intend to undertake SEO yourself or employ an agency to help, this workshop is perfect to help you understand SEO best practices (and the SEO to avoid!)

You do not need to bring a laptop or tablet as there are no “hands-on” elements of the workshop.

Outcomes

Delegates who attend this workshop will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition. This will include information on web development tasks to improve SEO performance and practical guidance on keyword research that informs content planning, the important parts of a web page for SEO, how to write for search engines and how to use content to get other sites to link to yours.

Content

• Technical SEO including page load speed and avoiding crawl errors
• Keyword research and selection
• On-page optimisation elements
• Copywriting for search engines
• Adding content to your website to get more organic traffic
• Understanding the importance of links for SEO
• How to get other websites to link to yours

WHO IS IT FOR?

Entrepreneurs, start-ups & SMEs who need to be inspired, get advice on real action you can take and most importantly receive the essential guide on all the ways to grow your business online.