Prepare for a Pop-Up: Engaging Customers

WHAT IS IT?

A series of four, 3-hour workshops in Nottingham, designed to prepare you for setting up a pop up shop or market stall to sell your wares to new and existing customers.

WHO IS IT FOR?

Any designer, maker, potter, artist, photographer or developer who wants to sell their products and services at trade fairs and craft markets or who wants to run a pop up shop to test demand for their business idea.

WHAT IS IT ABOUT?

The series of four workshops are designed to help you promote your business, engage potential customers and make the most of retail opportunities. Plus, there is an independent research task for you to explore your business in more detail.

The series has been designed by and includes contributions from experienced independent businesses who regularly sell their products and services.

Each workshop builds your knowledge and gives you the confidence to pop-up in public. At the end of the series there is an opportunity to take part in a pop-up shop at THiNK, Cobden Chambers, so you can put your new knowledge to the test in a fun and welcoming environment.

Each session follows a theme, as outlined below:

Week 1: Monday 17 September - Getting started: What you need to know about trading

• Describing your product or service to others
• Practical issues including legal, tax, simple book-keeping
• Action planning for a pop-up

Week 2: Monday 24 September - Marketing and Promotion

• Free or cheap methods you can use
• Getting started with social media
• Photographing your products and using images
• Outlining your marketing strategy - focusing particularly on driving footfall to your pop-up

Week 3: Monday 1 October - Pricing Methods and Tips

• How to price products/services relative to costs and context
• Pricing strategies including offers and bundling

Week 4: Monday 8 October - Engaging Customers

• Display and selling techniques
• Using space creatively and effectively
• Talking to customers
• Building contact

WHEN AND WHERE?

The workshops are taking place from 6-9pm, every Monday from from 11 June for four weeks at THiNK, Cobden Chambers in Nottingham city centre. There is also an independent research task to complete outside of the workshop hours. The group pop-up event will take place on the weekend of 2-4 November 2018 for this series.

You must attend all four sessions in the series, if you are unable to do so, please email us directly. Please register for each workshop separately.

WHO SHOULD ATTEND

Designers or makers from the creative or digital industries with products or services to sell.

THE BIG HOUSE PROGRAMME

Offers fully-funded business support, mentoring, workshops, networking events and access to grants for creative & digitial businesses in Nottinghamshire & Derbyshire. Visit bighouse.org.uk for the complete details of the programe. Follow us on Facebook, Twitter, Instagram & LinkedIn

As this event is part of a European Regional Development Fund (ERDF) initiative, we will require you to be enrolled in The Big House Programme, prior to attending.

If you are not already enrolled, you will find the appropriate form here

Please download and complete the form and bring it with you to the event, as it will be required when signing in.

If you would like any further information on this event, please contact us at bighouse@creativequarter.com

NB: We frequently document our events. If you do not wish to be included in images or videos that may be used later for marketing purposes, please let us know beforehand.

This project is part funded by the European Regional Development Fund 2014 - 2020